Satisfaction Realty Real Estate Blog

    In part 1 of this series, we talked about how to prepare yourself - and your sellers - for the time you’re going to spend at their home.   By the time you get to the front door of the seller’s home, they should be moderately familiar with who you are, what you do and how you’re going to be able to help them achieve their goals.   As well, you should be very familiar with the seller’s timing, motivation and the goals they’re looking...

    Here in the final installment of this three-part blog series, we’re going to take you from the listing presentation into the home stretch to discuss pricing and then get your paperwork signed.   Once you’ve gotten into you listing presentation, you need to be looking for two specific things: 1) signs that your seller prospects are tracking with you and 2) buying signals letting you know it’s time to stop your listing presentation and move on to pricing...

    Having a solid database full of prospects, past clients and members of your sphere is exciting as it represents a ton of great relationships and potential business. That said, not having a strategy in place to maximize the results you get from your database can render all of that opportunity virtually unattainable.When properly managed, your database can help you to effectively contact and nurture the folks you’ve chosen with whom to stay in touch with. Doing this will...

As a small business owner, it’s crucial that you use a database to keep track of information about your customers. The information you store in your database can help you make marketing decisions and strategically target customers based on demographic, geographic, and psychographic data.You can use the information you gather to plan email marketing campaigns, make new offers, improve lead conversion and even determine where you should focus most of your sales efforts. Your database is...

  Trust, as you know, is a core ingredient to building a strong working relationship. However, if you want to earn someone’s business and keep it, you must establish authority as well. The first time you call a prospect for the first time, you likely haven’t given them a good reason to care about you and what you’re saying. They’re likely asking themselves: “Who is this person?” “Why should I believe anything they say?” Do they...

    You want more listing sales, but seller opportunities are getting snapped up faster than shrimp cocktail at a Christmas party.   And if I’m right, for you It’s not a matter of being able to convert sellers at the kitchen table, it’s a matter of being able to get in front of enough of them to build your listing inventory and control your business in this decidedly seller’s market.   CTA   Conventional...

    The sellers are sitting across the table from you and you’ve got a legit shot of securing their listing.   You’re thinking to yourself: “I’ll do anything - legally, ethically and morally - to get this listing tonight.   That’s a great attitude to have, but there are some things you should never do when sitting face to face with sellers, even if they beg you to do it.   In fact, there are five of them to be exact and doing...

  In today’s real estate market, getting listings is as competitive as it’s ever been.   The combination of a shortage of inventory and a flood of new agents hitting the real estate market can make it tough to get consistent listing business. With this as the current reality, no agent can afford to be their own worst enemy in generating and then converting listing opportunities. It can damage your listing business...potentially irreparably. Here are five...

  One of the toughest things about growing a real estate business is the lack of consistency. There are months where you have multiple listing appointments and sales and then there are months where you couldn’t buy an appointment or a sale. It can be maddening. Sure, at the end of the year, things may come out alright, but who wants to live their life riding on the real estate roller coaster? Likely not you. Need more listings next year? Find out how to fill your...

 Here’s a closer look at some old school marketing strategies and why they cost more money to generate business for you.   Eight-track tapes, rotary phones, video cassettes, cassette tapes, CD’s, phone booths, etc; they all played a significant part in our history as a maturing nation. But today, it’s almost impossible to find any of them anywhere other than a museum or a flea market. Why...because they’ve ‘old school” solutions that have...